Glenn Beck, desperate to do anything to get in the news again, has decided to boycott American Airlines, claiming he received poor service by a flight attendant.  The problem? The flight attended "barked" the word "breakfast" to him, set his can of coke down hard, and failed to pour it out for him.  He characterized the treatment as "subhuman". What's so concerning about his choice of words is that Beck apparently knew that his flight attendant was an Israeli soldier.  From the transcript of his his show (link following the quote):

 I have never had service that was specifically designed to make me feel subhuman. Oh, I had it. He put on quite a show as he fawned over the other passengers proudly and loudly performing his life story about being a former Israeli soldier and how he was so proud of the very liberal cities in America.”

http://www.glennbeck.com/2012/09/04/glenns-labor-day-weekend-in-nyc-uncovers-ugly-hatred-on-american-airlines/

It's very concerning that Beck would use the word "subhuman" to categorize his treatment by a Jewish person.  "Subhuman" was a slur used against Jewish people by Hitler and the Nazis during WWII.  Calling Jewish people "subhuman" was a way to dehumanize them in order to make their internment and murder more palatable to the German people.  Having to pour his own coke and not being fawned all over and asked for an autograph does not rise to the level of what Jewish people went through in the Holocaust.  THAT was subhuman treatment, Mr. Beck.

The fact that he even mentioned the flight attendant's religion during his customer service rant should give us all pause.  Why does Beck think that the nationality or religion of the flight attendant is germaine to the story? Why would his religion bother Beck so much that he had to bring it up on the air? Finally, why would someone who was so "proud" to hold  political rallies in Israel last summer resort to using a Nazi-style slur against a Jewish person at all, let alone over a can of coke?