Carrying the tagline "Angels will fall," the 60-second commercial sees models sporting wings and halos crashing down from the sky as a man walks down an Italian street. The smitten angels then throw their halos down as they chase after their fresh-smelling prey.

Following a complaint from a male Christian viewer, who said he was upset by "the suggestion that God's messengers could literally fall for a man on the basis of his shop-bought fragrance," the country's Advertising Standards Authority moved to ban the ad on the presumption that other viewers would also be offended.