Quick, guys! What's your anniversary? Can't remember? Okay, what's your wife's birthday? Don't remember that, either? What is your MOTHER'S birthday?? Strike three, you're out!
Ever notice that SOME* men have trouble remembering birthdays and anniversaries, yet they have absolutely no trouble remembering the most obscure football or baseball stats? They don't know the date of their wedding anniversary, but they can tell you that Hank Aaron's 3000th hit was achieved on a Louisville Slugger weighing 32 oz. and 34 1/2 inches long. They have trouble recalling the date of their first-born's birth, but they can tell you that Reggie Jackson's batting average in 1978 was .274. They can't tell you when Mother's Day is, but they will tell you with a gleam in their eye that in the '91 Superbowl, Matt Bahr's 21 yard field goal in the fourth quarter regained the lead for the Giants, leading them to a narrow victory, 20-19.
Men. You can't lock them in a closet during sports season, but you can certainly get them a calendar. Just make sure it's a Dallas Cowboys Cheerleaders calendar, so they'll be sure to actually LOOK at it!